Art direction for Australian fashion label Ena Pelly, developing the visual direction for seasonal campaigns from initial concept through to campaign imagery.

I developed campaign concepts, visual narratives and moodboards, working with photographers to establish a cohesive visual direction across each campaign. Each shoot was built around the world of the Ena Pelly customer, always shot on location rather than in studio. The aim was to create imagery that felt true to the Ena Pelly lifestyle.