A new identity for Café DECJUBA, the café attached to the brand’s head office and open to the public. The brief was to create a brand distinctly its own while maintaining a clear connection to DECJUBA. This comes through in the contrast of warm coffee tones against DECJUBA’s signature chrome, creating an identity that feels unmistakably DECJUBA.

A CD monogram motif was developed as a key graphic element within the identity and rolled out across the full suite of Café DECJUBA assets.